If you’re designing a personal or professional blog, you’ll want to put special effort into its content and general layout. But it’s also important to think about what makes a blog stand out visually. Why are some blogs an instant turn-off, while others can invite you to stick around and stay awhile? Appealing content only goes so far if the blog is an eyesore. With that in mind, you’ll want to take several basic elements of design into account when you are comparing templates or starting from scratch.
A high percentage of visitors to your website are bound to be first-time viewers. You want to retain their interest and invite them to stay, with a layout that’s user-friendly and logical. They should be able to find information about you or your business easily, and find the checkout quickly if you sell products on your blog. A grid based design is one of the easiest to follow, but you can choose from a variety of different structures provided they make sense. Show your blog to friends and family who haven’t seen it before to get an outsider’s opinion.
Choosing the wrong colour scheme is a great way to get visitors to your blog to quickly close the window. Overly loud, bright, or clashing colours can give viewers a headache and make them leave before they get a chance to read anything you’ve posted. You can have a great user-friendly layout, but if the colours are all wrong this can ruin the rest of your design. It’s helpful to read more about the basics of colour theory, or if in doubt to stick to neutral tones.
Use of Media
Instead of just using text and images, why not spice up your blog with videos or animated 3D features? If these are used sparingly and to share a specific message, they can greatly enhance the dynamism of a site. Even if you have little to no experience with animation or design, you can pick up 3D modelling software that comes equipped with tutorials and user-friendly tool bars to start to get the hang of it. A multimedia experience draws the viewer in to the blog and is more appealing to those who have short attention spans in particular.
Balance is important when it comes to web design. A blog that is too cluttered or that leaves large empty spaces can be off-putting. Using drawing software to play around with balance and composition can help you create a successfully design. The ideal blog will cause the eye to visit the page naturally, gliding from one area to the other rather than getting stuck in a certain area and missing other details. Many factors can influence the compositional balance; including overly light or dark colours, positioning of text, and graphic details.
There are lots of blogs that fall back on a simple two column layout. This can look clean and even modern, but it’s not particularly exciting to behold. Choosing an unusual font, flash animation, or image-heavy layouts can involve taking a bit of a risk. These risks can pay off in a blog that’s fun to visit and memorable for visitors. Don’t overdo these flashy details, but doling them out sparingly can create visual interest.
By spending some time on making your blog visually unique, you can increase your hits and volume of repeat visits.